Vancouver Canucks

Tocchet’s Canucks Slogan Embrace the Hard Is a T-Shirt Faux Pas

Although Rick Tocchet’s Vancouver Canucks new slogan is meaningful, why might it be a problem printed on T-shirts?

by
Old Prof
September 17, 2024

Rick Tocchet, known for his flair for motivational slogans, has introduced his latest catchphrase for the Vancouver Canucks: “Embrace the Hard.” The slogan is intended to prepare the team for the upcoming season’s challenges. Still, Halford & Brough recently debated whether it effectively conveys Tocchet’s message or if it might cause more than a few chuckles.

The video below shows their conversation:

A Track Record of Memorable Slogans

Tocchet has previously used impactful slogans to inspire his teams. Last season, the Canucks adopted “Meat Pressure with Pressure,” a phrase meant to address the intense demands of the NHL and encourage the team to rise to the occasion. Tocchet aims to tackle the heightened expectations this season with his new motto.

“Embrace the Hard” reflects Tocchet’s belief that the coming season will be more challenging than ever. He wants his players to confront and accept these challenges head-on. Tocchet’s approach is to condition his team’s mindset to handle the difficulties of the NHL, emphasizing that hard work and resilience are critical.

A Potential T-Shirt Faux Pas?

While Tocchet’s intent is clear, Halford and Brough pointed out that “Embrace the Hard” might not be the most fitting slogan for T-shirts and team merchandise. The phrase has a certain suggestive quality that could make it awkward for casual wear. The hosts joked about the slogan’s potential for unintentional humor and questioned if a different saying might better serve the team’s morale and merchandise.

Considering the playful debate around “Embrace the Hard,” it’s worth wondering if another slogan might hit the mark more effectively. A phrase with alliteration or a more straightforward motivational message could capture Tocchet’s intent while avoiding unintended double meanings. For example, something like “Power Through the Pain” could convey resilience and effort without raising eyebrows.

The Logic Is Great, the Saying Perhaps Not So Much

Rick Tocchet’s “Embrace the Hard” sets a determined tone for the Canucks’ season, but its suitability for team apparel remains in question. While the slogan is designed to instill a strong, resilient mindset, the potential for humorous interpretations suggests that a different phrase might better align with the team’s goals and marketing efforts. As the season approaches, it will be interesting to see if “Embrace the Hard” will become a rallying cry or if a new slogan will take its place.